| Stationary Design lead
PROJECT NARRATIVEAera is a residential brand created for an apartment community in RiNo, Denver - a creative, culture-rich district shaped by its proximity to nature, urban energy and an authentically Colorado way of life. The brand idea: live wide open - about providing exactly what a curious, active and values-driven resident needs to engage fully with life. The brand needed to feel fresh, grounded and genuinely connected to place.
The visual identity takes its cues directly from the local landscape. A bespoke mark was derived from the natural contours of the RiNo map - tracing the river that runs through the district - creating a fluid form that doubles as a fifth brand element. Simultaneously evoking the surrounding mountains, a path and the spirit of exploration. It is earthy and contemporary in equal measure. An eclectic palette of greens, blues and beiges layers the natural surroundings, keeping the identity literally "down to earth." The wordmark sets Aera in lowercase with generous, expansive kerning - stretching the name wide open, echoing the brand idea, and drawing a quiet attention to its symmetry. This clean sans-serif is paired with Special Elite as a headline face: rougher, more handcrafted, and fitting for a creative district with genuine character.